What this does mean is that Singapore is starting to catch up with the US on home automation awareness, and how home automation has moved on from expensive 4 to 5 thousand dollar setups to cheaper consumer level purchases that one buys off the shelf.
My take here is that it's a phased approach. We are starting to become aware of these devices, we will then want these devices to coordinate together to form actionable sequences, and then we will want this information and sequences fed back to us for us to make new decisions.
With so many competitors in this fledgling market, the distinguishing factor will be services and features, and not just product retail.
(Note that Philips Hue and Belkin Wemo must be UK versions, and since they are available locally, it would make more sense to just buy from a local Apple store)